EXPOSED Film Series Wins Best Cause-Related Video
October 14, 2013, ROCKVILLE, MD – Aeras has been awarded Best Cause-Related Video for its film series, EXPOSED: The Race Against Tuberculosis by PR Daily. The PR Daily Digital PR award winners include some of the most recognized names in public relations and communications from around the world. The EXPOSED series also won an honorable mention under “Best Digital PR Campaign – Nonprofit Sector.”
“This award is a great testament to the power of good storytelling,” said Kari Stoever, Vice President of External Affairs at Aeras and the Executive Producer of the film. “We face major challenges today creating good and relevant content that captures the attention of individuals in the US and abroad. The EXPOSED film series reached such high global demand that we had it translated into French, German, Japanese, Portuguese, Spanish and Russian. The EXPOSED series remains the top-viewed tuberculosis films on the internet.”
EXPOSED was filmed in cities across four countries, and contains interviews with more than 40 people whose lives are touched by TB. In the first month, the EXPOSED series received more than 80,000 views on Facebook, YouTube, Twitter and Vimeo.
“The stories of those who’ve survived, who work each day to fight the disease, who are working on new technologies to fight TB… they have gone largely untold,” said Mo Scarpelli, Director and Producer of EXPOSED. “That was my biggest motivation for diving into this project; a four-part character-driven series on the race against TB.”
EXPOSED: The Race Against Tuberculosis is a four-part series of short films on the deadly global TB epidemic and the race to develop new tools to prevent it. By telling the stories of four inspiring individuals interspersed with expert commentary from some of the world’s top TB physicians, scientists, advocates and policymakers, EXPOSED brings viewers to the forefront of the race against tuberculosis.
PR Daily is a daily news site, maintained by Lawrence Ragan Communications, Inc., that delivers news, advice and opinions on the public relations, marketing, social media and media worlds. Ragan’s award competitions are the most prestigious in the PR and corporate communications industry.
Watch the award-winning film series at www.aeras.org/exposed.